Posts by Virtual Colleague LLC

Monetizing Social Media 101: Twitter for Businesses

Posted by on Jun 14, 2016 in Member Posts | 0 comments

Monetizing Social Media 101: Twitter for Businesses

By Jacqueline Davis, NEVA Member and owner of VirtuallyHere.net In Monetizing Social Media 101, we help you zero in on the best social platforms for your business–and how you can use them to increase your business’ bottom line. This week we focus on catapulting your customer connections and engagement with Twitter. Your business can use Twitter to personally connect with customers on an instantaneous basis, or, if you’re in B2B, foster relationships with other business owners throughout the world. 140 Characters to Connect with your Audience Unimpressed with Twitter? You may think most users fill their 140 character posts with casual, banal TMI–but in the world of business, Twitter is a whole different ballgame. On Twitter, your business can: Advertise and promote products and events for free. Communicate directly with your customers. Search out and connect with qualified leads. Connect with and build relationships with influencers in your industry. Circulate your content marketing to a larger audience. Unlike typical Twitter users, your business Twitter account should be focused on your customer’s needs. It’s never all about you–it’s all about servicing your customer. Think of Twitter as an extended customer service platform. Stay attentive to what users post on you and respond to everything–good and bad comments. Don’t be afraid of addressing sticky customer issues. Openly resolving customer complaints looks good on your virtual record. Retweet customer kudos’ or mentions of using your products. You can even use Twitter polls to get specific, immediate feedback from your followers. By just posting alone, you can be your own social media PR–but you can do far more than just blast your news to the world on Twitter. Searching Twitter You can use the search function on Twitter to find and connect with qualified leads; people who are looking for the information you provide and Tweeting about your area of business or related subjects.  You can also hunt down conversations that are relevant to your industry and join in–this will help you get your voice out there to people who are interested in your field–but it can also connect you with influencers in your industry. Twitter users use #’s to make it easier to find subjects they are interested in. For example, searching #blogtips and #sales brings up Tweets focused on upping bloggers sales. Visual Marketing on Twitter Don’t forget about the visual elements of your Twitter page. Not only do you have a gallery you can fill with eye-catching, relevant imagery (images you Tweet go into your gallery) but you can also customize your background on your main page with your logo, tagline and branding. Live Video with Periscope and Blab.im Do you like putting a human face on your business? Video apps allow you to stream live video to your Twitter followers. Periscope lets you broadcast live video from your phone on Twitter–you can broadcast to the public or a select group of followers. You can show people exclusive content by broadcasting product launches, contests, tutorials, live Q & A’s…anything you can dream up that’s relevant to your customer base. Blab.im allows you to stream live conversations with up to four different people–you can host a focused talk with experts in your fields, have employees give feedback to common customers FAQ’s, or even invite your customers to come into the broadcast themselves and ask you questions. If your business has reached the point where you’re considering outsourcing your social marketing, ask us about Virtually Here’s time and money saving Social Concierge service. And if you’ve decided to jump into the Twitter stream to connect with your customers, give us a shout...

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Member Spotlight – Christine Williams

Posted by on Jun 7, 2016 in Member of the Month | 0 comments

Member Spotlight – Christine Williams

This month’s member in the spotlight is Christine Williams of Dragonfly Business Services. Christine started her virtual assistant business, because she was laid off from a job she hated going to. According to Christine, “The layoff was a blessing in disguise.” I think some of us can relate to her feelings. Her specialty is being an Administrative Assistant. Christine says, “I’m an administrative assistant. I like doing the tasks that not many people like to do. I’ve found a lot of small business owners are wasting a lot of time on social media, newsletters, and website changes that they shouldn’t be doing. That’s the kind of work that needs to be outsourced. A business owner should be focusing on the reason they started their business and leave the administrative work to me.” When asked about how her background fits into her virtual business, Christine, with her great sense of humor says, “I worked in the legal field forever, or so it felt like it. I remember in grammar school thinking how cool it was to be a secretary — on LA Law.  I worked as a Legal Assistant (once called a Legal Secretary) for over 20 years. I’ve learned a lot about the different types of law and the court system and how it runs.  I also learned a lot about real estate, which I really enjoyed. What makes Christine and Dragonfly Business Services stand out from the rest? Christine specializes in helping real estate agents and attorneys.  However, she also has helped a lot of different small businesses including business coaches, dog trainers, and other Virtual Assistants. She enjoys what she does and the biggest satisfaction is being able to help a small business owner, who is overwhelmed, and see their business take off, once those tasks are off of their shoulders. The advice Christine would give to anyone starting a virtual business is, “I would strongly suggest finding a mentor. I never in a million years thought that I would one day run my own business and be able to work from a home office, so that I had the flexibility I needed for my family.  When I first started, I had a great mentor, who helped me through the ups and downs of starting a business and has been there for me, when I need her. I also joined NEVA, which was a great decision. I have made friends with a lot of the members. I think it’s also important to know there are others out there and you’re not alone!” Dragonfly Business Services Bridgewater, MA Phone: (508) 353-2204 Fax:      (508) 408-8867 E-Mail: cwilliams@dragonflybusinessma.com      ...

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Monetizing Social Media 101: Your Business on Facebook

Posted by on May 17, 2016 in Member Posts | 0 comments

Monetizing Social Media 101: Your Business on Facebook

By Jacqueline Davis, NEVA Member and owner of VirtuallyHere.net Monetizing social media is a big question mark for businesses. Will it work? Yes, if you go in with a solid plan. In this new blog series we’ll be offering a preview of what the major social networks can contribute to your bottom line. Social media itself is free, but advertising—and more importantly, the time and research needed to plan, create and actively monitor your business’ social platforms is going to cost you something. At the end of this series, you’ll be able to identify the social platforms that are best suited to be used with your business. Today, we’re looking at Facebook and its 1.038 billion active daily users, making it the premier platform to connect with potential customers and showcase your business. And unlike you and your employees, Facebook never sleeps, functioning as a 24/7 customer service portal. Customers can leave you a positive review or the next days headache at 3am in the morning. Monetizing social platforms can be tricky. Facebook continually updates and modifies the algorithms that determine how frequently your business’ posts shows up in your follower’s newsfeeds. If you’re personally handling your Facebook page, you’ll want to devote some time to staying abreast of their updates. On the positive side, keep in mind that who likes your page is considerably more important than how many likes your posts get. Know your end goal. There are two things to keep in mind for a successful ROI with Facebook. 1) Your exact target customer and their demographics. 2) The sales funnel destination for your Facebook page followers. The goals with the highest monetizing potential are getting followers to subscribe to your email list, successfully bringing users to your website or selling your product. Facebook isn’t a hard sell platform, but knowing what your money-in-the-bank results need to be for this to be a worthwhile investment of your time will help you steer your social media efforts. Know how you want to make potential customers feel when they interact with your brand. This is an across the board consideration, because unlike your website, which you can take down and change, once it’s up on Facebook, it’s staying there. If a potential customer is so inclined, they can go back through years of Facebook posts from your business to get a sense of how you do business. Facebook Do’s Do Use visual mediums. Infographics, pictures and videos (especially video) all pull viewers attention better than plain text posts. Bare minimum, always include a picture with text posts. Post behind the scenes videos or shoot a short FAQ video. And don’t forget that you can share other users content that’s relevant to your industry to spark conversation with your followers. Do Engage your customers. When someone comments positively or has a question, reply. Say thank you to your followers when you reach a benchmark or hit a business goal. And don’t forget that you can utilize Facebook Messenger to privately answer customer complaints or complicated problems. Do Inform. Let your customers know what’s going on at your business day to day. Update them on new developments, products or events. Do Explore using Facebook Ads. Facebook is developing more and more options that increase your ability to target advertising to a specific customer. With Facebook’s Flex Targeting, you can tailor the audience for an ad to a highly specific, niche audience, with multiple qualifications for who sees your ad. You can also exclude viewers by citing things that would disqualify someone from buying from you, narrowing your audience and stretching your advertising dollars even further. Facebook Don’ts Don’t Be afraid of posting too much. Some small business owners approach Facebook with a fear of...

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Member Spotlight – Anne Bole

Posted by on May 10, 2016 in Member of the Month | 0 comments

Member Spotlight – Anne Bole

This month’s member in the spotlight is Anne Bole and her virtual business is What’s Your Priority VA Services, LLC.   Anne has over 25 years in the corporate world as a Personal Computer IT professional and 6 years as a campground owner/manager. She loved the campground business, but the economy wasn’t doing well enough to support that kind of business. She looked for a job, but was told she had too much experience! She spoke to a friend over lunch and the friend asked her to make a skills list and then suggested she become a Virtual Assistant. Anne says, “I had never heard of it before (but I do remember saying to friends in the past that I wish I could work from home and utilize my skill set). I scoured the internet and found so much info on Virtual Assisting I was overwhelmed and that was my start.” Although Anne’s specialization has changed over the past 4 years, she currently specializes in General Administration, Infusionsoft and AWeber, Webinar Creation, Podcasting and Video Creation, Business Systems and Procedures. Anne’s background goes back several years to when she worked in Information Systems and managed Wang systems for the Corporate Offices that included training and support. Upgrading to Personal Computers on a company-wide basis, her team was responsible for hardware installation, software training and client support. She always loved helping the users find new ways to do their jobs more efficiently. Anne says, “At the end of my corporate career I became an entrepreneur as a small campground owner/manager in NH for 6 years and computerized the former owners systems to make my job easier. All these experiences helped me form a successful VA business.” What makes Anne’s business, What Your Priority VA Services, LLC. stand out from the rest? Anne says she is enthusiastic about it and she loves to assist other small business owners to find their passion and spend time doing it. I do many of the items they don’t like or want to do, because it is what I like to do it. Her advice to anyone, who wants to start a virtual business is “Go for it!” She says, “It is the most rewarding job I have held in my career. I am my own boss; I can pick my clients, set my prices and love the job I do. I have networked with some amazing Virtual Assistants from all over the world including Dubai and Venezuela and I find it is the most collaborative group of people I know. I have found numerous volunteer opportunities with New England Virtual Assistants as Secretary and also volunteer for the International Virtual Assistants Association (IVAA) as Director of Member Resources. Anne’s advice to every virtual business owner is, “Networking is the key to success. NEVA is a great networking group. I joined as an aspiring member, attended the conference calls and luncheons, and signed up for a weekend workshop in Boston on Building your VA business. I got my first job referral from this workshop and have been working with this client for 4 years. I also belong to a NH networking group called Women Inspiring Women NH. This group has also been invaluable to my business success. www.whatsyourpriorityvaservices.com   Written by Jo Ann Plante...

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Success is Within Your Reach

Posted by on May 3, 2016 in Speaker's Corner | 0 comments

Success is Within Your Reach

The next NEVA Luncheon is all about the issues of motivation and success. How to achieve it and how to keep the momentum going. This presentation deals with the “the roller coaster ride of building a business, staying motivated, and finding the power from within to achieve success”. Does this sound interesting? It certainly will be. This presentation will motivate and empower you to forge ahead and make your virtual assistant business very profitable. The presentation talks about FOCUS and BALANCE. Charlene DeCesare of creates an interactive and humorous presentation to demonstrate, educate, and motivate you to create the business success you want and deserve. You put in so much time and effort into your business, now you can find out the secret to success. Charlene says, “One consistent divot for me was the disconnect between all of the external strategies and what it required internally to be successful. I also recognized other dynamics at work related to feeling “judged,” perfectionism, focus, consistent habits, etc. In 2013, I had a mentor who encouraged me to use my intuitive abilities and business savvy to start my own coaching and consulting firm. I first started as a coach and consultant with one large client, and then eventually gained the confidence to branch out to helping many more individuals and organizations.” Tips and Strategies for Success Charlene not only provides tips and strategies for success,  she explains how your subconscious could sabotage your goals.    When asked about her business, she says, “My work helping business builders achieve their biggest goals and go from stress to success, makes me come alive!! I truly love the variety and caliber of clients and businesses. The people who come to me are superstars who endeavor to be the best possible versions of themselves; it is highly rewarding to see their transformations from good to great! I also love that I have the ability to help so many people while also growing myself, both personally and financially.” What’s An Hour of Your Time, When You Can Learn All You Need to Succeed in Business? Please join our members at The Common Man, 88 Range Rd, Windham, NH on Saturday, May 21st at 11:30 a.m. for networking, learning, and social interaction. Learn the secret to success from someone, who created and developed the process and is proof that it works. This presentation is a must for any virtual assistant struggling to make your business profitable and achieve success. Learn how to balance sales and marketing with client delivery and take care of yourself through all of it. Learn to organize your time/tasks, and prioritize your self-care. These luncheons are a great way to meet like-minded individuals and share your successes, questions, and issues. This is a great way to get out of your home office and, as Charlene says, “Inspire, Ignite,...

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